Meta Description Length Checker
Check description length and search snippet fit.
The meta description is the gray summary under the title in search results. It isn't a direct ranking factor but strongly affects click-through rate. This tool measures character count and estimated width so you can keep it un-truncated yet compelling.
Too short, and the engine may pull an arbitrary snippet from the body instead of your intended text.
101
Too long. The end may be cut with '...' in search results. Trim to 70–90 characters.
| Characters | 101 (recommended 70–90) |
|---|---|
| Estimated width | 803px (truncates at 990px) |
| Length incl. spaces | 101 |
Search result preview (approx.)
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Writing effective descriptions
- Summarize the page in one sentence, then add a call to action.
- Include key terms naturally — matching words are bolded in results.
- Write a unique description per page.
Frequently asked questions
Does the meta description affect ranking?
Not directly, but a good one raises click-through rate, which helps indirectly.
What if I leave it empty?
The engine auto-generates a snippet from the body. Write your own to control the message.
Is the recommended length the same for all languages?
No. Wider scripts truncate sooner, so judge by pixel width rather than character count.
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